HTML5 playable ads — the complete overview
HTML5 playable ads are self-contained interactive mini-games that run inside mobile ad slots. Build73 is a browser-based editor for opening, modifying and exporting HTML5 playables without native app development.
How HTML5 playables work
A playable ad is a single HTML file or ZIP bundle with JavaScript, CSS, images and audio. When a user taps the ad, the game loads instantly in a WebView — no app install required until the CTA.
- •Runs in any mobile ad network WebView
- •Typical session length: 15–30 seconds
- •Ends with install or store click (CTA)
- •Built with PIXI.js, Phaser, Unity WebGL or custom JS
Why use Build73 for HTML5 playables
Instead of rebuilding from scratch, teams upload existing playables, deminify the code, swap assets and export to multiple networks. B73 AI helps generate new images and fix code before export.
FAQ
- What engines produce HTML5 playables?
- Common sources include PIXI.js, Phaser, Cocos, Unity WebGL exports and custom JavaScript bundles.
- Can non-developers edit HTML5 playables?
- Yes. Build73 visual editor handles image, audio and text replacement without writing code.
- How many networks can I export to?
- Build73 supports 12+ major ad networks including Unity, IronSource, Meta, TikTok, Google Ads and AppLovin.