TikTok playable ads — export for TikTok For Business
TikTok For Business supports interactive playable ads that let users try your game before installing. Build73 edits and exports HTML5 playables tuned to TikTok size and integration requirements.
TikTok playable specs
TikTok playables must be lightweight, mobile-first and end with a clear install CTA. Build73 compresses assets and validates structure before export.
- •TikTok For Business export profile
- •Vertical-first layout optimization
- •Fast load via smart asset compression
- •Multiple variants from one source project
UA team workflow
Upload a competitor or agency playable, localize visuals for your target market, export to TikTok and launch A/B tests — all without a full dev sprint.
FAQ
- What format does TikTok require for playables?
- TikTok For Business accepts HTML5 playable packages. Build73 generates the correct format with network-specific settings applied.
- Can I export the same playable to TikTok and Unity?
- Yes. One project in Build73 can export to TikTok, Unity Ads, Meta and other networks independently.
- Is there a file size limit?
- Yes. Build73 automatically compresses assets to stay within TikTok playable size guidelines.